@Dugie Well, I don't think they will consider using Hue bulbs (they might) but I'll say that looking at the fluxometer, the Hue bulbs miss the blue spectrum quite a bit, it's more purple, and it has less cyan (aqua) than other LED bulbs.  This means it's not as effective when waking you up.
With that said, I set my hue lights to come on around... uh 6:00 A.M., and well, they did the trick.  I was so confused as to why it was so bright.  I'd wanted to do it slowly, but I couldn't set it up properly.  Yeah 1,200 lumens of any light at full brightness will get you out of bed.  And I turned that light off, as it was still 6 A.M. and I had no reason to be up that early, and it was very overcast outside.  So they work, but the color quality isn't great.  I think I had them set to around 3400K or so, not overly white, and in this range, the colors are decent.