@Tungsten_smooth yes, in a directional light, lumens=lux at 1 meter. In a hue bulb (600lm) it's radiating in all directions so it is somewhat less. If you want 10,000 lux you would have to be very close or have a dozen or more bulbs at arm's length. Not easy to do with this form factor.
Hue v1 maxes out its melanopic content in the mid-4000K range because it employs the most "chips" and the illuminance is somewhat higher as a result.
The tubes are likely more directional and would probably be better. Many ad-hoc lightboxes were built like this. But also there are reasonable light therapy panels online for $50 that will make this amount of light to, though some of them have to be used very close to the eye as well.
Don't forget to diffuse the light - staring at any of these lights directly for 30m can be quite painful.